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But whether in the Greater China region and globally, there are still some problems to be solved for this company. This year is the Adid cheap jordans for sale as "road leading to 2015," the critical moment, from the brand strategy it is bound to be a move to attract consumers. 2014 the year for Adidas can be described as joy and sorrow are two different worlds. The joy is the world's second largest sporting goods manufacturer, sustain the Group's full-year sales growth of 6% Data: 2014 product line because of its strengths - sports performance series and sports fashion series, Greater China full-year sales growth of 10% to 1.811 billion euros in the fourth quarter sales growth of 11%; while Group's global sales growth of 6%, up from the 14.203 billion euros in 2013 to 14.534 billion euros in 2014, an increase of 2%. sad is that this looks good sales performance did not bring a good-looking earnings. Due to the euro exchange rate, increased costs, as well as steps to sell its brand of music losses, net loss widened Adidas. German sportswear maker said the three months ended December 2014, the net loss of 140 million euros, the losses far higher than the 10 million euros over the same period of 2013. Nike beat before, after dogged Under Armour Adidas in the market to competition, but also a great effort. leading to 2015, the Chinese market has become the focus of 2010 Adidas in China's market share just cam Cheap air jordans for sale e in fourth place, the top face of Nike, Li Ning and Anta. Adidas was in the limelight in the market gradually lost, in order to boost its long-term plan to develop a five-year, at the end of China's retail expansion strategy to regain, and named it the "Gateway 2015 program." The core of this program are: the offline retail stores from 550 cities extended to 1400, adding 2,500 stores. High Skyline general manager of Greater China director of Adidas Group (Colin Currie), told reporters, "Our goal is very simple, that is, until 2015 when he became the leading sports brand in Greater China." The Adidas achieve two punch of this strategy, the first is the category attack - promoted market faster through a combination of each category; the second is to expand into emerging cities. Skyline High said, "future growth in this emerging medium and small cities, which we call the future of the city." Once the effect of policy changes directly reflected in the number of years of earnings: Greater China since fiscal 2010, from 1 billion euros in sales growth for five years, a total increase of about 80%; the other hand, the Group's overall performance, but only from the 2010 fiscal year rose to 11.99 billion euros in fiscal year 2014 of 14.534 billion euros, an increase cheap jordans online of about 21%. focus on the Greater China market in 2015 has become an important strategic Adidas, according to high Skyline revealed that the road leading to 2015 this program also has a name called "Win in China, win the future": "We believe Chinese market for the world's major sporting goods brands are essential, so Adidas want access to global success, we must strengthen investment in China, win in China. " This year is crucial for Adidas, the year is ending, "leading to the 2015 road". And a dramatic change this year, also indicates that Adidas have to cope with many unexpected challenges. Adidas had 20 years of cooperation with the Chinese Football Association, did not wait for Chinese football to fruition, when the end of 2014 with the Chinese Football Association not to renew, the Chinese soccer team has miraculously victory in the Asian Cup group match three games. store expansion into growth engines In contrast with local brands shrink stores, an increase of two years the store has become an important driving force Adidas sprint performance in Greater China. Skyline High, said: "First, we are rapidly expanding Original Classic Series stores Second, in the Chinese market hype NEO store, it has become the Chinese market leader in sports series th cheap jordans for sale mens ird, we do improve with the dealer. store and display the way they operate. Fourth, improve the capacity and quality of store employees, so that they can communicate more professionally with the consumer. " segmentation of the retail outlets to enhance the brand experience segmentation of retail strategy is a part of the Adidas retail expansion plans: in the "Gateway 2015 of the Road" program in the newly opened shop in 2000, there are some different from the traditional store segmentation shop. These are Chinese consumers to create customized consumer experience include Adidas Brand Center, Women's footwear specialty stores and franchise stores. In volume terms, Adidas subdivision stores in Greater China currently has more than 80, accounting for 1% of the ratio. The reason why there is such a policy, high Skyline explained: "In 2015 the road leading to the formulation of strategies, professional survey found that consumers there are shops segmentation of the demand because in the past three to four years, China. consumer tastes become more sophisticated, consumption patterns become more mature, they have more self-selection and segmentation needs. segmentation model stores, can adapt to different consumer tastes and consumer preferences. " channel sink Cheap air jordan 12 ovo , expanding cities of the future Save inventory and other closed shop different brands, in this round of industry downturn, the Adidas remains a not low speed shop. Since "the road leading to the 2015" strategy to carry out, Adidas in China added as much as 2,000 stores, mostly in the lower line of the "city of the future." High Skyline revealed that in 2014 Adidas newly opened store in the heart of the future of the city's shops accounted for 50%. For Adidas, the future of the city's layout and cities vary. "Those products that resonate in such cities Beijing, Shanghai, consumer groups may not be suitable for three, four-city market." According to the market survey results show Adidas "brand" concept is a very important factor in a second-tier city market, but in the third and fourth-tier cities, "Brand added price" has become a more influential factor. Thus, according to the needs of different market Adidas put in different product categories. For example, Adidas Homecourt generally targeted at high-end stores in the form of first-tier cities, the sale of limited edition products or star logo has also only have a sales center in the brand. China to promote the localization of marketing activities Adidas has reached the 2015 final of the year ending cheap jordan shoes for men strategy and launched a new global project - campaign to promote the project, through this project continues to consolidate its position in the sports brand. High Skyline told reporters: "We have issued a 'Sport 15' campaign The marketing campaign will show the world sports core of our brand, mainly to the sports performance series presented to the consumer, so that they understand the Adidas itself. and adhere to the core concept of Adidas. " main sports performance series, the consolidation of the professional status Before the Spring Festival this year, released the latest soccer advertising "is jealous of you qualify it?", The Adidas soccer goal is to create a consumer noble, arrogant, unruly and other elements mixed visual experience. According to Adidas data, this campaign has aroused wide concern in the advertising in-line 48 hours, it produced 1,300 online interaction. The introduction of this star-studded advertising, may be seen as Adidas for their football positions consolidated. Football has been the traditional areas of strength category Adidas. This advantage is facing the threat of newcomers. Promotion of the marketing campaign will lay the foundation for Adidas in 2015. Other activities, including football and basketball categories. "Sist Retro jordans for sale ers" theme to promote, and tap the potential of the female consumer market Adidas 2015 Women's series of promotional activities had begun. This year is the third year Adidas "Sisters" marketing theme, they proposed a new slogan - "There are sisters, not impossible." major brands have launched women's product line, the women shop are new markets for all sports brands, such as Nike in 2014 opened the world's only two stores, opened a Chinese only. Canada's women's sports brand lululemon yoga into China did not open the store, but only opened showrooms. But Adidas at the end of last year opened three stores. This means that the world-renowned sports brand battleground is shifting to women's sports product line, which may also become an important strategy for Adidas in the Chinese market. Adidas said sales growth of the company products is very strong woman, in 2013 has maintained double-digit growth. In this regard Skyline High said: "In doing strategic road leading to the 2015, when the survey research we did in 2010 found that Chinese women have the rapid changes in the market segments, it is becoming increasingly important Chinese market . " According to these surveys, Adidas in 2013 launched a special marketing programs for women. This is its first atte cheap foamposites mpt in the Chinese market, but also all the Chinese sports brand first introduced marketing programs for women. Thereafter, Adidas opened its first female store, mainly for relatively high-end female consumer. Skyline High, said: "Women's products have always been our fastest-growing business in China, one of the latest brand category tracking survey, significantly enhance our influence in the female consumer groups in the Adidas brand recognition. knowledge of, and familiarity with aspects of the willingness to buy improved significantly. " Although the plan is still unwilling to disclose the specific stores, but Adidas China has also confirmed that 2015 will continue to open more stores woman. High Skyline believe this year's women's market is still very optimistic. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Shannon Love fashion brand)In Stussy founded 35 anniversary, Converse released its latest collaboration cooperation shoes Chuck Taylor All Star '70 modeling directory to navy blue cover, equipped with ethnic embroidery pattern, and uses a unique fabric structure, tongue and insoles are marked on the Stussy brand identity. Shooting, overwhelmed catalogs to street musicians inspired by the sea election Cheap air jordan 12 for sale online free shipping scene, echoing the color of shoes, but with a retro minimalist style dress, the perfect shoes showing street flavor, may wish to enjoy.Recently, Beijing Zheng Qingsheng a consumer Nike (Suzhou) Sports Goods Co., Ltd. Shanghai Branch, Nike (Suzhou) Sports Goods Co., Nike (Suzhou) Sports Goods Co., Ltd. Beijing Branch be prosecuted to the Beijing Xicheng District People court. Zheng Qingsheng that the defendant's website to promote its cushion athletic shoes for sports has many benefits, and to provide the best protection, there is no scientific basis, is a pseudo-scientific fraud. Zheng Qingsheng at December 19, 2004 to buy a pair of Nike Air sneakers, worth 640 yuan, asked the defendant to be double compensation. Zheng Qingsheng said in the indictment, the defendants claimed the site, cushion "can give the muscles, bones and joints the best protection," the lack of theoretical and factual basis. The defendant's website to promote its air suspension system is a "sports shoes in the most important part," "essential," "shock function is one of the important factors that determine the quality of the shoes," suggesting that the vibration generated by the movement of human health harmful, there is no scientific basis, there is no evidence to prove it, it can be considered the defendant fabricated. Zheng Qingsheng think Nike Air shoes, as opposed to ordinary sports shoes with two features. First soles cushion, cushion placed in the foot, for normal health, there is no scientific basis, on the contrary, it is not easy to make the body imbalance stability and fall or injury ankle, plus more in athletic shoes will cushion affect sports performance, increase the probability of injury. The second is the soles with thickness with shoes and commodities have been no different, the higher the heel the more easily Wei feet, but also constitute a restriction on the running jump, there is not conducive to sports shoes with a common sense issue. Nike Air shoes to science in the name of the function of propaganda, is a typical pseudo-scientific fraud. This in order to seek illegitimate interests for the purpose of fraudulent pseudo-scientific propaganda, against the legitimate rights and interests of consumers, but also for the footwear industry operators constitutes unfair competition and misleading, but also hindered the development of scientific research. According to reports, Zheng Qingsheng where the body mechanics researchers in the long-term study found that the degree of bending the spine of the body's center of gravity has a direct relationship, but the end result of the body center of gravity in the feet, is directly associated with the foot shoes, shoes was inappropriate not only cause some common foot disease, more important it is the overall shape of shoes and people have a great relationship, and this is the root of all kinds caused by cervical spondylosis. To this end, they put the shoes as a starting point the human body mechanics, and shoes and human health is precisely the fields of medicine and footwear two regardless. Blank for scientific researchers found is indeed an exciting thing, but with further research, and gradually found that some findings are considered authority "shoe science" and researchers differ, both views have a strong the incompatibility, which Nike Air shoes to help the most prominent point of the movement. "Admitted Air shoes helps functional movement is equivalent to deny his own findings, so we had to re-examine their own at the same time look at each other, this result is that we anticipated." Zheng said. It is reported that on December 29, Nike (Suzhou) Sports Goods Co., Ltd. Public Relations Yang Shuang received a telephone interview and provided a statement on Nike Nike Air technology. A statement, Nike China has notified the company sued Zheng aspect has not yet received the court. Nike welcomes the opportunity to question about Nike Air technology in the so-called evidence for inspection, in order to verify its authenticity. After the study, we will make a comment on the evidence of the validity and effectiveness. The statement also said that (some players) were injured in the movement and alleged links between the lack of scientific evidence Nike Air sneakers, it does not take into account some of the key factors to be taken into account in the injured athlete (such as athlete previous injuries) . Wei Yafei, deputy director of the China Leather Association shoe office to the media, like air-cushioned shoes shoes this feature, there is no national standard in the relevant standards. As GB of data must be quantified, to know air-cushioned shoes shock absorption and increase the flexibility of the data, we must find such material damping and increase the flexibility of the standards. And must be carried out in the case of dynamic measurements, this work can not be now, but predicted this material damping effect and increase flexibility. We feel like rubber elastic, but it has much flexibility, not a quantifiable data, are all by feel. Therefore, the function of air-cushioned shoes propaganda only a "concept."